This Saturday, November 29th, is what has become known as “Small Business Saturday”. However, we encourage you to support small businesses all year round. These businesses are the lifeblood of our customer base and do more for the economy than any other. Please support these great 33 Dimensions small business customers.
Brick n’ Mortar Locations
Cornerstone Coffeehouse, Camp Hill, PA
Amore Artisan Gelato, Harrisburg, PA
Biagio’s Subs n’ Suds, Hazleton, PA
Greco Chiropractic, Hazleton, PA
Cumberland Masonry, Lemoyne, PA
Moffitt-Smith Furniture Restoration, Mechanicsburg, PA
Small Business Services
Kids Theatre News, Central PA
Yoga 4 Healthful Living, Mechanicsburg, PA
R. Davis Enterprises, Mount Joy, PA
Certified Home Inspections, Jacksonville, FL
Greco Brokerage, Florida & Pennsylvania
This year marks the fourth Small Business Saturday, a shopping holiday following “Black Friday” with a mission to steer holiday shoppers towards small and local businesses instead of national, “big box” retailers. The holiday was conceived by American Express in 2010 as a promotional campaign, but it soon took on a life of its own as thousands of small businesses and consumers joined in, and it has grown ever since. This is a very positive development, as Small Business Saturday brings awareness to businesses which often have limited advertising budgets.
Perception is very important in business. Customers and clients will make a decision on where they spend their money based on level of comfort or simplicity just as much as for reasons of value or service. Beyond mere comfort or simplicity, people tend to simply go with the choice that has been validated by others and this is one area where small businesses have to spend a lot of time and energy to improve their lot. For those consumers who do choose a small business, the rewards can be great, especially when it comes to great personalized service. However, there can also be a downside of this great service and that is when customers feel comfortable to the point that they forget it is a business arrangement.
And there are also economic benefits, as small businesses employ about 50 percent of all private sector workers, including about 40 percent of high tech workers. Over 60 percent of net new jobs created over the last decade have been by startups and small businesses.
Working in concert with the small business movement is the “buy local” movement. Here, you have what is called the “local multiplier effect” where buying from a local, independent small business creates a ripple effect which helps to strengthen the local economy at a much higher rate than larger corporate chains. Further, independent businesses help keep communities distinct and unique, with products tailored to the interests and needs of local citizens.
33 Dimensions Newsletter, Labor Day edition September 2, 2013
Happy Labor Day everyone.
In the literal spirit of today’s holiday, I am writing this brief newsletter to reaffirm my comittment to work harder than anyone for the success of my customers and my company. In all honesty, this has been a rather sluggish summer for business expansion, as some of the expected (or hoped for) opportunities did not quite break our way. Growing and expanding a small business has been tough due to the continued uncertainty in the economy and lukewarm consumer confidence.
However, as a firm believer in the promise of the future, I resolve to double my efforts and press forward in the face of these challenges. Right now, we choose to focus upon the optimistic fact that this is an incredible time for web technology with a fantastic array of new tools and technologies to forge the future of our business. So for the next four months, through the end of this year, we will work our tails off building this business and providing the best and most up-to-date technology for our current and new customers. Consider this a “New Year’s resolution” four months in advance, as we expect to be moving at full speed when 2014 arrives.
Stay tuned, folks!
Owner and Chief Web Designer 33 Dimensions LLC
Late Summer Spectacular
Our discount special continues through September 30th, as 33 Dimensions will be offering a 33% discount on all website design, development, and implementation as well as online marketing and multimedia services. If you’d like to get a project started in 2013, please act now and take advantage of this tremendous offer.
A full re-design of the entertainment site Big Blue Bullfrog is underway, making this long staple of 33 Dimensions the latest site to becoming fully responsive. Also, with the start of football this week, the site will resume its weekly features including the unique and original Tuesday Morning Tailback.
A very special series of classes called Yoga for Life begins this week facilitated by grief counselor Jennilu King and yoga instructor Elizabeth Terry. This is accompanied by a series of blogs entitled “Yoga and Grief” on the Yoga 4 Healthful Living website. For further information on registering for the class, please contact Elizabeth at firstname.lastname@example.org.
The latest additional to our family of musicians, a website for Sinclair Soul was launched this past month, providing a home for new original rock and roll compositions. The project One More Rock to Roll is ongoing for the artist.
There will be much more client news in our next newsletter!
It is hard to believe that July is almost gone and summer is about to enter into the home stretch. To help ease the transition of “summer days drifting away”, 33 Dimensions is running a special now through September 30th with a further offer for free consultation. If you are thinking about getting started online, check out this handy list of 10 steps you should take to establish a strong web presence. It can be an excellent orientation for anyone new at this or a great refresher for someone with more experience.
Enjoy the summer everyone!
Ric Albano Owner and Chief Web Designer
33 Dimensions LLC
Late Summer Spectacular
Now through September 30th, 33 Dimensions will be offering a 33% discount on all website design, development, and implementation as well as online marketing and multimedia services. Further, we will be offering a free 30-minute consultation to all qualified prospective clients in order to help you determine which customized services best fit your needs.
The Cornerstone Culinary Kitchen has scheduled classes right through the end of the calendar year with their fantastic New Year’s Eve Dinner. Check out the full culinary schedule. The website was launched by 33 Dimensions on May 6th and is a companion site to the Cornerstone Coffeehouse.
The Kids Theatre News, Central PA site, launched earlier in the spring, has gotten tremendous feedback as a resource for theatre performances, auditions, classes, camps, workshops, and more. Soon we will be building websites for other geographic areas, following the same basic pattern. Stay tuned.
Yoga 4 Healthful Living has set their schedule for the rest of 2013, including classes, workshops, and special events. Check out the website for further information.
News broke last week that, despite bring in over a billion dollars in profit last year, Facebook owes no taxes for the year 2012. Actually, the company will be getting a refund of close to a half billion dollars. This is due to a provision in the tax law that allows companies to discharge all previous losses, from their date of inception, during the year that the company goes public, as Facebook did in 2012. However, this is not necessarily a one-time windfall as Facebook may continue to get monster tax breaks in the coming years. And Facebook isn’t the only major social media company with no federal tax liability. This week it was revealed that LinkedIn has paid no federal income tax over the past three years, in spite of an estimated $160 million in profits over that time span.
The irony here is that much smaller businesses and/or individuals who promote these large companies through their social media services get no such tax breaks. In fact, I know of fellow small business owners who are struggling to meet their tax obligations at this time. Of course, social media is just one example, as similar situations exist in all trades and industries.
Politicians try to exploit such unfairness with lofty talk of “ending tax break for millionaires and billionaires.” The richest of the rich, such as Bill Gates and Warren Buffet, often avail themselves as props for such proposals. After all, who has more to lose than the richest of the rich? And if they are in favor of higher rates, why shouldn’t we be?
But when the rubber meets the road, such as in the fiscal cliff agreement less than two months ago, these same politicians advocate that the top tax rates be raised on those who make $200,000 per year (hardly millionaires or billionaires). So the brunt of the burden is carried by the small businesses on the lower end of the spectrum and, even for those of us who don’t quite make $200K, many of our clients and customers do. As for the likes of Buffett, such rate increases make no difference because these wealthy entrepreneurs have armies of tax attorneys to offset any meager rate increase. In fact, Buffett’s Berkshire Hathaway has been fighting the I.R.S. over an estimated $1 billion in back taxes for over a decade (how many small businesses can afford to do that?).
The only real solution is to throw out the current tax system, which is loaded with loopholes for the crafty and traps for the less-connected, and replace it with a simple and straight-forward system for absolutely everyone. Such a common-sense solution will be vehemently opposed by tax attorneys and politicians who rely on the current convoluted tax system to grant special favors, but it would unleash an era of growth and certainty for everyone involved in commerce. Then even Facebook could “invest” in the infrastructure of our country.