Spring Is Coming

 

33 Dimensions Newsletter
April 3, 2013

Spring LandscapeSpring Is Coming!

Anyone who is a fan of Game of Thrones (which, by the way, returns this Sunday night) would know the term “winter is coming” has been oft-repeated over the past two seasons. Well, we’re in a better place here as the weather is about to break, the days are getting longer, and soon we will be awash in green. It is a great time to be optimistic and here at 33 Dimensions we have plenty of things cooking which are very exciting.

First, we are now developing websites using responsive design, which adapts and optimizes for any screen size – desktop, tablet, or mobile. We’ve also partnered with some great companies to provide more convenient transactions for our customers, including Fresh Books for invoicing and expense reports and Stripe for accepting all major credit cards.

Best of all, we have some great new websites launching in the coming weeks (see client info below) as well as some interesting new initiatives in the works. Stay tuned for more great stuff!

Ric Albano
Owner and Creative Director
33 Dimensions LLC


Turnkey Restaurant for Sale

Biagio's Subs n SudsWe have the unique priviledge to help our client, Biagio’s Subs and Suds sell a 26-year-old, family owned, fully-operational restaurant and deli at a prime location in Downtown Hazleton, PA. Open seven days a week, with a fine reputation for providing Hazleton’s best subs and other fine delicacies and comes with a PLCB liquor license and literally tons of amenities, all at an incredibly low price. Please click here for much more details.


Client News

Kids Theatre NewsThe official launch of Kids Theatre News, Central PA will be next Tuesday, April 6th. We have been providing a “sneak peak” of the Kids Theatre News, Central PA site for the past few months and have gotten tremendous feedback, so we’re excited to finally make this official.

 
The Cornerstone Culinary KitchenA brand new site dedicated to the Cornerstone Culinary Kitchen is set to launch in mid April. They provide regularly scheduled and private party cooking classes, which are becoming ever more popular, so this new site will focus exclusively on the Culinary Kitchen and “back room” events at the Camp Hill establishment, while the current Cornerstone Coffeehouse will continue to provide lunch, music, art, and specialty beverage information.

 
Key Rock ReviewOn the music and entertainment front, there is a bunch going on. The Badlees website will be redesigned in anticipation of their double album release this October, while Cygnus Wave Records has a brand new release in pre-production entitled One More Rock to Roll by Sinclair Soul. We’ll also be once again providing a website for the Sound Off for Vets benefit concert this year.

 
33 Dimensions
P.O. Box 126
Highspire, PA 17034
info@33dimensions.com

 


The Uphill Battle Facing Small Business

Next Saturday, November 24th has been deemed Small Business Saturday, positioned between Black Friday and Cyber Monday in the post-Thanksgiving shopping spurt. On the surface, this is a very good thing. It brings widespread awareness to small business in general and should cause consumers to think of the little noticed shops they may routinely pass on their way to the big box store.

I must admit, however, that I have some skepticism about this initiative. First, it was launched by American Express, a multi-billion dollar, multi-national, corporation that may be about as far from “small” as one can get. AMEX has also registered the terms “Shop Small” and “Small Business Saturday”, which means that an actual small business may get into trouble if they used these terms in this context without permission or sanction from AMEX. I don’t mean to dump too much on American Express as I still think this is a great awareness campaign for small businesses, but let’s be frank; it is a big advertisement for their financial services.

There is also a bit of cynicism with the term “small business” itself. It has been volleyed around the political world in recent times as a mere catch phrase, well focus-tested and positive. In a way, saying you’re in favor of small business is like saying you’re for “world peace”, a great sounding concept, but totally meaningless unless you’re willing to look at the finer details needed to achieve such a lofty goal.

In the past political season, we’ve heard both sides speak how they were in favor of “small businesses” or the “middle class.” But when you look at some of the finer details, you see that the opposite is true. When the IRS audits a large corporation, they receive an average of $9,173 per man hour in recovered tax revenue. When small and medium size business are audited, that figure is only $702 per hour, a ratio difference of about 13 to 1 in actual dollars for the U.S. Treasury. Yet small-and-medium-sized-businesses are audited about 30% MORE than large corporations. Why?

The answer is that small businesses are easier targets. They don’t have the resources to properly fight these audits, so they are “low hanging fruit” for bureaucrats who are more concerned with their own success rates than actual dollars recovered for the taxpayers and, of course, this proves devastating for many small business owners. This stat alone should make you furious but there are many more examples of the deck being stacked against small business.

The point is, small business is a great attribute in a free society but there are many unnecessary burdens that inhibit our growth and survival. Most people agree that they want small business to thrive and it is time we all take some responsibility in challenging these burdens.

  • Multimedia Production

    In competition for content relevance, companies and organizations are using images, graphics, and short videos as an extremely effective way to get their message out. 33 Dimensions produces original graphics and video montages which are attractive and interesting.
  • Marketing & Analytics

    For some time now, smart marketers have been using a new set of tools to monitor their markets, with the real potential being the ability to dynamically respond to analytics. Businesses can now instantly meet customer needs and explore new market opportunities.