As a mission-driven business, we’ve always been more motivated by a greater purpose than simple dollars and cents. The following TED speech by career analyst Dan Pink adds a nice twist on the balance of creativity and motivation.
Sometimes it is not enough to provide an outstanding product or service. More often, your personal approach is just as important. Some of the most successful business owners create a unique connection with their customers and prospects by providing their own custom touch to the marketing process.
Below are seven tips on salesmanship that may help you develop a special relationship with potential customers.
Saturday, March 3rd marks the 9th anniversary of the conception of 33 Dimensions. While some may be looking forward to the more celebrated 10th anniversary, the number 9 is something special to me.
I’m kind of a freak about numbers and tend to assign both good and bad vibes to certain values – but there’s one that tops them all, the number 9. In fact, the “33” in 33 Dimensions comes from square root of 9 as well as the date this company was founded (03/03/09) which also happens to be an equation (3×3=9).
The number ‘9’ was also present in other endeavors which I’ve undertaken through the years. My first professional music recording in 2005 was for an album which had 9 songs and was packaged with an album cover design that depicted 9 roads leading to 9 mountain peaks. Later on, my first international release was on 09/09/09 with Imaginary Lines 33 and current plans for an updated compilation of some of that material will be released on the 9th anniversary of that album, this coming September.
The number 9 is also my mother’s favorite number. A former Catholic nun, she was #9 in her convent in North Carolina and she has always been fascinated by the nine choirs of angels. On Mother’s Day in 2014, we launched a marketing initiative (partially in her honor) called Top 9 Lists which by the way is 10% more exclusive than your garden variety Top 10 List.
In any case, I guess this is sort of a long-winded way of offering my sincere gratitude for helping us reach the 9 year mark in our business endeavor.
Thank you.
Ric Albano
Founder & Owner
33 Dimensions, LLC
Recently, I made a mistake of omission which set off a chain of unforeseen events. These events caused a lot of problems for my client and resulted in a few dozen unplanned hours of problem-solving for myself and my company. Initially, it did not appear that there would be much of a disruption to the client’s service but things then began unraveling quickly with new issues seemingly arising out of nowhere. In my frustration, I found myself doing something that I absolutely loath when done by others. I started using the “alternative universe” excuse.
This is the practice of white-washing situations with hindsight justification. “If I had been told the facts of ‘B’, ‘C’, and ‘D’, then I certainly would have approached ‘A’ much differently and all these problems would have been avoided.” Now, this was certainly a true argument, as many of the subsequent problems could have been avoided if the client had disclosed all of the relevant information. Still, this was totally irrelevant to the subsequent situation, as it is impossible to jump into that alternative universe where all problems are averted.
This foray into the scientifically unproven domain has become a trend these days. You hear it often from the losing side of a sports contest, and most especially, in the political world. “If I had been in charge, we’d now be in much better shape right now…” or “…things may be bad now, but they would’ve been so much worse if not for my brilliant policies…” These statements are usually made as absolute fact and as a way to divert attention from the reality at hand.
The truth is, we only live in this one reality and we have to own the decisions we make here.This is especially true for small business owners like myself who don’t have much luxury for academic exercises and hypothetical situations. Not all our decisions will be correct, but once made they must be embraced either as building blocks for best practices or lessons learned for the future.
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This year marks the 10th anniversary of the coining of the term “Cyber Monday”. It grew out of the growing practice of Americans returning to a normal work schedule off the extended Thanksgiving weekend and buying items online on this Monday each year.
2015 marks the first time that 33 Dimensions will be getting into the act and offering our own great deals for new and existing customers. Please check the list below of the primary services we offer and give us a call or Contact Us for a low cost, high quality and customized solution, delivered in a timely manner.
Ric Albano
Owner and Chief Designer
33 Dimensions LLC
Not in the market for any of the above?
No problem!
You can shop for great Cyber Monday deals to your heart’s desire at Amazon.com and still support our great little small business. Just click Our Amazon Affiliate Link and start shopping!
