As a mission-driven business, we’ve always been more motivated by a greater purpose than simple dollars and cents. The following TED speech by career analyst Dan Pink adds a nice twist on the balance of creativity and motivation.
Lately I’ve come across a lot of situations with new clients where they are having trouble getting access to their existing source files or getting their current providers to cooperate in many ways. So today I’m going to talk about three business fundamentals that should be established when starting a website.
1. Establish Ownership. The first and most important one of these principals is to own everything – your domain name and all of your content (words, pictures, logos, graphics, videos, etc.). There are many, many companies who will offer you great deals up front (such as a “free” website for a year) but then retain ownership of your site, so you are left with little options or flexibility. Although the initial cost may be higher, establishing ownership will pay dividends throughout the lifespan of your website by assuring that certain barriers to progress will not be imposed.
2. Have Complete Access to Your Content. In many (if not most) cases, there is one major exception to the “establish ownership” rule and that is in regards to hosting. Most small businesses just do not have the time, resources, or know-how to manage their own hosting servers so it makes sense find an established hosting company to handle these tasks. However, when you employ a hosting company, it is important that you have direct access to all your files via FTP. Many small business owners don’t understand the process or the importance of this ability, but by having full access a professional developer can instantly add, modify, or delete any website item on your behalf.
3. Adaptability and/or Agility. This is the only one of the three which actually deals with website design (my specialty). The basic point here is that the online universe is rapidly evolving and it is important that your website’s design has the ability to integrate newer features, technologies, and design features. Of course, this is much more of an art than a science because none of us know which innovations are on the horizon. But by keeping your site agile and not “painting yourself into a corner” with too many static features and dependencies, you and your developer will maximize the possibilities for the future.
~ Ric Albano
The Bagman Goes Green
These days you’ll hear all kinds of people and companies say that are “going green” to help save the environment. No doubt, many of these pledges are sincere. But there is no one we know who has actually done more along these lines then Ron Davis of R. Davis Enterprises.
Based in Lancaster County, PA, Davis (a long time client of 33 Dimensions) is commonly known as “Ron the Bagman” because of his longtime business of wholesaling plastic bags and other supplies for markets and auctions. About two years ago, Ron started recycling as a secondary service, but this aspect of his business has rapidly grown to be his primary focus. Ron picks up all forms of clear plastic (LDPE, ABS, PET, PP, twine, drip tape, and filed mulch from the farm) from agricultural and industrial locations and then brings the material back to his warehouse where it is baled and loaded on his trucks for delivery to a recycling/manufacturing center which provides R Davis with the plastic bags and trash can liners that he wholesales. This entire process is done in the USA and removes approximately 200,000 lbs of plastic waste from landfills or incinerators each month. The only current problem with this whole process is that demand for recycling has outgrown Ron’s current capacity to meet it.
R Davis is looking to make necessary upgrades to their infrastructure by installing a new horizontal baler as well as new loading docks and other improvements which will ultimately triple their current capacity so they can handle about 600,000 lbs of material per month. In order to help make this happen, Ron has launched an IndieGoGo campaign where he will give cases of his high quality plastic bags and/or trash can liners in exchange for donations towards his eco-friendly, efficient and environmentally sustainable operation in Central Pennsylvania and neighboring locales.
Owner and Chief Web Designer
33 Dimensions LLC
Author Mike Kaminski will be doing a book signing for his intriguing novel Life After Russian Roulette: Game Over. on Saturday, October 24th from 1:00pm to 3:00pm at Cornerstone Coffeehouse, 2133 Market Street, Camp Hill, PA.
Speaking of Cornerstone, they are offering fantastic catering and private event services, providing the perfect atmosphere and cuisine for bridal and baby showers. Be sure to book your event now because dates are filling up fast!
Join me for my first gig in a few years as we celebrate John Lennon’s 75th birthday with plenty of songs from the Beatles and Lennon’s solo career. Special guests will also be performing some songs. Free admission / all ages.
This Saturday, November 29th, is what has become known as “Small Business Saturday”. However, we encourage you to support small businesses all year round. These businesses are the lifeblood of our customer base and do more for the economy than any other. Please support these great 33 Dimensions small business customers.
Brick n’ Mortar Locations
Cornerstone Coffeehouse, Camp Hill, PA
Amore Artisan Gelato, Harrisburg, PA
Biagio’s Subs n’ Suds, Hazleton, PA
Greco Chiropractic, Hazleton, PA
Cumberland Masonry, Lemoyne, PA
Moffitt-Smith Furniture Restoration, Mechanicsburg, PA
Small Business Services
Kids Theatre News, Central PA
Yoga 4 Healthful Living, Mechanicsburg, PA
R. Davis Enterprises, Mount Joy, PA
Certified Home Inspections, Jacksonville, FL
Greco Brokerage, Florida & Pennsylvania
Newsletter for April 30, 2014
These Are Great Days for Web Design
As sure as these crazy April showers will soon bring the May flowers, there is good reason to be optimistic about the near future in the web design business. This may be the best time ever to be a web designer. Just consider this fact, in just a little over a decade, we’ve gone from 216 “web safe” colors to the over 16 million in the hexadecimal spectrum.
Beyond this, we also now have web-based fonts, transparency, blending, and mainstream animations along with ever-evolving tools and frameworks based on HTML5 and CSS3, which has just come of age within the past few years. What this all means is richer, more attractive, and better functioning websites at lower development and maintenance costs.
Thank you all for your support and we look forward to the future!
Owner and Chief Web Designer
33 Dimensions LLC
In our last newsletter celebrating our 5th Anniversary, we reflected on our first five years in business and how much web design has changed in these past 5 years, including our own development practices. Now we are looking forward to the next half decade or so and how will we use social media, user generated content, eCommerce, smart phones, smart homes, smart appliances, etc… as we enter into the 2020’s.
33 Dimensions is committed to providing our customers with the best tools to effectively operate and promote their business or organization, both today and tomorrow.
4th Annual Plein Air Camp Hill Festival
It is nearly time for Plein Air Camp Hill, which will hold its 4th annual festival in mid-May, starting with a new Scavenger Hunt during the week of May 12th, with many more events during the weekend of May 16th to 18th. The annual festival focuses on artists and photographers, with juried competitions, “Quick Draw” and “Quick Shoot” contests, and painting “in the open air” for participants of any age group. There will be plenty of family-friendly activities, workshops, music and food happening throughout the borough of Camp Hill, PA during this wonderful Spring festival. Check out the ,a href=”http://www.pleinaircamphill.org/2014Festival.php#2014Schedule” target=”_blank”>full schedule of events.
33 Dimensions is proud to have re-designed the website for 2014, adding responsive features, online forms and payment options.
The Bagman Goes Green
We’ve also updated the website for R. Davis Enterprises at RonTheBagman.com. Ron has expanded his business to recycling plastic and cardboard with the entire process done in the U.S.A.
Many New Websites in the Works
May is going to be an extremely busy month for us, with many new and remodeled websites under development. We’ll have more details on these in our next newsletter.
Whether starting from scratch or adding features to an existing website, 33 Dimensions will provide you with a professional and effective design that is highly functional, informative, and accessible. We also offer many related services to help promote your website and your business and will customize an affordable solution for you.
Check out our Online Portfolio and you will see that there is no job too complex or too small for us to handle for you. Feel free to give me a call at (717) 829-4221 or email me firstname.lastname@example.org and I will personally negotiate a great deal to fulfill your online needs.
P.O. Box 126
Highspire, PA 17034