Seven Ways to Connect with Customers

Customer Satisfaction

Sometimes it is not enough to provide an outstanding product or service. More often, your personal approach is just as important. Some of the most successful business owners create a unique connection with their customers and prospects by providing their own custom touch to the marketing process.

Below are seven tips on salesmanship that may help you develop a special relationship with potential customers.

  1. Tease Out any “Red Flags”. It may seem counter-intuitive, but an early step may be to look for reasons NOT to do business. Before you give your sales pitch, take time to research your prospective client and forge an honest assessment. Here, any serious “red flags” may immediately come to the surface, giving you the option to walk away before you invest a lot of energy, time and money. In order to accomplish this, have to ask the right questions in an initial survey or meeting and don’t be afraid to dig deep into the answers with follow-ups. Here, you may discover that the customer’s needs and expectations are not a good match for the services you provide or, more importantly, you may set a solid foundation for the legitimate goals that you want to collectively achieve.
  2. Be Responsive. When a customer or potential client reaches out to you be sure to respond, even if the subject seems frivolous or you can’t provide an immediate solution to a problem. Responding in a timely and consistent manner demonstrates your undeniable commitment to a customer’s needs.
  3. Court Your Clients. In order to spark the interest of a potential customer, you may have to develop a way to hook them somehow. This may be by sending them an interesting article that’s related to their business or highlighting a positive customer testimonial and suggesting ways to maximize its effect. In any case, it is also important to give them the time and space to respond and be respectful of their busy schedule.
  4. Make Your Business as “Close to Home” as Possible. The best way to connect with a new client is to use the “corner store” approach, by remembering the little things and shared references to create an maintain a bond. Use casual conversation and genuine interest to discover common missions, places, values, or passions and make the customer feel that she is seen as more than just a potentialdollar sign.
  5. Communicate on Multiple Levels. While it’s often much quicker and less stressful to email, phone conversations and face-to-face meetings can be far more effective in creating and maintaining meaningful connections. Further, it is important to use other means of communication like social media or online customer sites to lend your support and/or help spread the word on your customer’s business.
  6. Focus on the Big Picture and Look Long Term. Sometimes it’s easy to go on a tangent and get lost in a particular small detail, while losing sight of the real goals of a business arrangement. The longer arc of developing a vision for the future is just as essential as the pressing daily tasks which may require immediate attention. Like many things in life, it takes patience to develop fruitful and lasting customer relationships. Resist the temptation to rush the process and bring the relationship to a level it has not naturally matured into. Take the time to explain how your service benefits the prospect over time and exhibit patience in cultivating a business relationship which slowly works towards achieving those goals.
  7. Be Especially Loyal to Your Most Loyal Customers. This is something that is of particular importance here at 33 Dimensions. We see big companies make fantastic offers to “new” customers while excluding those who have been loyal and true over time and this method baffles us. We do the complete opposite and have always had an unwritten policy to offer the absolute best rates to those who have been in good standing for the longest amount of time. While both are important to growing a business, we place a higher stock in maintaining the business relationship with those who have built a positive bond of longevity than be preferential to the “shiny new” prospect.

33 Ways to Be Creative

Creativity blog image

Below is a simple list of 33 items which may help spark creativity on those days when you need a catalyst.

  1. Be Open Minded
  2. Self Examine
  3. Surround Yourself with Creative People
  4. Collaborate
  5. Discover New (Original!) Music
  6. Read
  7. Go for a Walk, Run, or Hike
  8. Examine Your Roots
  9. Reflect
  10. Count Your Blessings
  11. Try to Contemplate the Size of the Universe
  12. Daydream
  13. Look at Old Pictures of Loved Ones
  14. Get to Work Early
  15. Clean Your Workspace
  16. Take an Alternate Root Home
  17. Be Spontaneous
  18. Find a Creative Rhythm and Work to that Groove
  19. Make Lists
  20. Create a Framework
  21. Rearrange
  22. Don’t Force It, Give It Room to Grow
  23. Take Breaks When Needed
  24. Allow Yourself to Make Mistakes
  25. Periodically Reflect on Progress
  26. Get Honest Feedback
  27. Appreciate the Creative Output of Others
  28. Never Discard an Idea (write it down and check back in a year)
  29. Don’t Apologize for What Makes You Happy
  30. Embrace Awkward Situations
  31. Don’t Play by Someone Else’s Rules
  32. Take Risks
  33. Never Give Up

~

Cornerstone Coffeehouse Redesign

Cornerstone Responsive Design 2014

33 Dimensions has redesigned the website for Cornerstone Coffeehouse in Camp Hill, PA, making the site fully responsive and offering a better overall user experience.

The design starts with a simple landing page, which displays the three main services offered by Cornerstone – Coffeehouse, Culinary Kitchen, and Catering. The coffeehouse option leads to a WordPress site with a multi-level drop down to navigate to all the various store menus, blogs, music, art, and calendar of events at the popular establishment.

Visit Cornerstone Coffeehouse website

Memorial Day

Newsletter for May 26, 2014

Memorial Day gravesites

A Day of Reflection

As the unofficial start of the summer, Memorial Day is naturally a time of optimism and plan-making and is normally thought of as a day of family gatherings and cookouts. But the true intent of the day is one of solemn reflection and remembrance. On behalf of 33 Dimensions web design, have a happy, safe, and rewarding Memorial Day 2014, and let’s never forget the heroes of days and years passed.

Ric Albano
Owner and Chief Web Designer
33 Dimensions LLC

WordPress Presentation

Wordpress logoRic Albano will be giving a presentation on WordPress Basic Tips & Functions on Wednesday, June 11th in Camp Hill, PA. This will be presented to the Entrepreneur Development Group, which provides entrepreneurs and business owners the opportunity to share and implement ideas and strategies for success, and will give a good overview of various WordPress elements from a layman’s perspective.

The presentation is open to business owners.

Client Spotlight

Amore Artisan Gelato products

Amore Artisan Gelato & Yogurt

33 Dimensions is proud to be providing web design services for Harrisburg, PA’s first Euro-style gelato café. Amore Artisan Gelato & Yogurt will be opening this summer and offering a dozen varieties of gelato and sorbet each day, drawn from more than 100 rotating flavors, along with 18 combinations of frozen yogurt. All of the gelato, sorbet, and yogurt will be made fresh on the premises daily and catering and party trays will also be available.

The website (LoveAmoreGelato.com) is currently under construction, but you can now visit Amore’s social media channels for the latest news:
Facebook
Twitter (@LoveAmoreGelato)
Google+


Whether starting from scratch or adding features to an existing website, 33 Dimensions will provide you with a professional and effective design that is highly functional, informative, and accessible. We also offer many related services to help promote your website and your business and will customize an affordable solution for you.

Check out our Online Portfolio and you will see that there is no job too complex or too small for us to handle for you. Feel free to give me a call at (717) 829-4221 or email me ric@33dimensions.com and I will personally negotiate a great deal to fulfill your online needs.

33 Dimensions
P.O. Box 126
Highspire, PA 17034
info@33dimensions.com

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