Simply put, it is the most cost-effective means of advertising. The Internet is revolutionizing entire markets, allowing all businesses, large or small, the same opportunities to market their products, services and information on the Internet in an effective and appealing manner.
Compared with attracting new customers through advertising or conventional marketing, websites are amazingly low cost and the possibilities are endless. Search engines, referrals and the vast linking mechanics of the worldwide web provide volumes of “foot traffic” unimaginable in a “brick and mortar” storefront setting.
So should I have a business website, even if my business is small and sells products I don’t think can be sold online?
Yes, if you have a business, you should have a website. Period. No question. Without a doubt. These days, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.
That said, it’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer.