The Badlees Online Through Changing Eras

Since 2010, 33 Dimensions has managed the website of the rock band The Badlees through several iterations, with the latest redesign now live. The project joins long-term website stewardship with the work of documenting the band’s history. Its current Music section gives fourteen releases their own pages, connecting the band’s early EPs, studio albums, live material, and later reunion recordings.

The Relationship

In 2010, The Badlees had just come back after a long hiatus and had just released their first new studio album in seven years. With the launch of Modern Rock Review in October 2010, Ric Albano published an extensive feature on the group. Shortly after, the group enlisted 33 Dimensions to redesign their website. Badlees.com had been around a while and it was pretty impressive for the time in the late 1990s. However, with the group’s long hiatus between 2004 and 2009, the website had fallen into disrepair.

The Website’s Changing Missions

Our initial design for Badlees.com used a career-encompassing focus with profiles of each musician and special features such as a “Badlees Song of the Week”.

In 2012, the Badlees released their “Best of” album See Me As a Picture. Along with that came a fresh design and new features such as posts for each song in the collection.

Leading up to the release of the Badlees 2013 double album Epiphones and Empty Rooms, we launched a custom crowdfunding campaign which offered various perks for donations, including a special sub-domain with content for patrons.

We also conducted another full re-design to match the theme of the new record and added other features such as a custom social media area and embedded song player.

This design stayed in place for several years as the group took a long hiatus between 2014 and 2021.

After the Badlees returned in 2021, we once again conducted a full website redesign using Bootstrap. Here we inter-connected many elements in the Badlees sphere including a merchandise store off site.

The Current Rebuild (2026)

The current rebuild puts the Badlees’ recorded work at the center of the website. Fourteen release pages bring together album artwork, track listings, and newly expanded descriptions, giving visitors context for each recording. These concise introductions complement the longer band history at Modern Rock Review without duplicating it, connecting the official discography with a more detailed account of the musicians and their work.

The rebuilt Music, Songs, Videos, and Shows sections support editable introductions, while recent singles appear in both Music and Songs from a shared set of records. The Music page also supports music-related announcements, providing room for updates alongside the album catalog. These changes preserve the band’s history while giving current activity a clear place on the site. Merchandise and broader on-site marketing plans will be developed separately.

 
We look forward to working with the Badlees for many years into the future.