Since 1994, Cornerstone Coffeehouse in Camp Hill, Pennsylvania, has been a restaurant and gathering place for coffee, meals, music, art, cooking classes, and catering. From 2012 through 2022, 33 Dimensions designed, redesigned, and day-to-day maintained the websites for Cornerstone Coffeehouse and Culinary Kitchen, as well as provided multi-media, marketing and analytics services for the coffeehouse’s cooking classes, catering, live music and special events.
The Relationship
Cornerstone Coffeehouse contacted 33 Dimensions in the summer of 2012. While the Camp Hill, PA business was extremely popular in the local community, they were having major issues with their then-current website and overall online presence.
The first 33 Dimensions website for the coffeehouse was a WordPress site, in place by the fall of 2012, and credited on the site itself. A November 2012 newsletter already featured Cornerstone as an affiliated small business. At that stage, the culinary class schedule lived on the same website.
An Ongoing Partnership
From 2012 through 2022, the work went well beyond periodic redesigns. We handled daily website updates, weekly menu changes, and the coordination of the music and art display schedule. We also produced in-store flyers, videos, and other multimedia, and arranged a few special events, including Cornerstone’s 25th anniversary in 2019.
We worked closely with Cornerstone’s partners: merchants who sold products in the coffeehouse, charitable and community events, and local vineyards, which paired with select cooking class events. There were occasional other wine partners and micro-brewers, and guest chefs from time to time.
The Websites’ Changing Shape
On May 6, 2013, 33 Dimensions launched a companion website for the Cornerstone Culinary Kitchen, at cornerstoneculinary.com.
On July 8, 2014, we announced a fully responsive redesign of the coffeehouse website. The design opened on a landing page for the three main services — Coffeehouse, Culinary Kitchen, and Catering. The coffeehouse path led to a WordPress site with a multi-level menu for store menus, blogs, music, art, and the calendar of events.
Further redesigns followed through the early 2020s. 33 Dimensions’ own portfolio still holds designs dated 2015, 2017, and 2018. The 2018 design used the slogan “Coffee Before Anything.”
Marketing the Classes and Catering
The main marketing campaigns of the engagement promoted the cooking classes and catering.
A tally of Culinary Kitchen classes shows a steady rise in the share of classes that sold out, from only 28% in 2013 with a rise every year through 2019, when an incredible 95% of classes were sold out. Also, the Culinary Kitchen topped Google search results for cooking classes in the Harrisburg area and Central Pennsylvania for much of the late 2010s.
A Google Analytics 2017 summary shows about 25,000 users, up 15%, and 35,000 sessions, up 15.7%. The cooking-classes page, /cooking/, was the third most-viewed page on the site, with 8,362 pageviews, behind only the home page and the lunch menu. Organic search was the largest acquisition channel in most weeks of that year.
Close of the Engagement
The Culinary Kitchen site ran from 2013 to 2021 and was discontinued after COVID. The coffeehouse engagement is listed through 2022. The current public website at thecornerstonecoffeehouse.com is a later design and is not presented here as 33 Dimensions work.