Since October 10, 2010, 33 Dimensions has built, published and maintained the River of Rock Music Network, a group of music sites the company owns, publishes, and operates. The network began with Modern Rock Review and later added Classic Rock Review and Roots Rock Review, with riverofrock.com as the network home. All three review sites, and the hub, remain live.
The Relationship
The River of Rock is 33 Dimensions’ own publishing network rather than a client commission. Karyn and Ric Albano conceived Modern Rock Review in July 2008, and the site officially launched on October 10, 2010 (10/10/10) with a career-spanning profile of The Badlees. From the start, 33 Dimensions has been both the publisher and the web team: we design, build, and maintain the sites we operate.
When Modern Rock Review launched in 2010, Karyn was co-editor of DAMES of PA, a website which focused on music, entertainment and culture in Pennsylvania (and also a 33 Dimensions client). In 2012, that partnership dissolved and Karyn suggested rolling select content into a new website called Keystone Rock Review, which continued the focus on Pennsylvania-based music from 2012 through 2026.
Building the Network
Modern Rock Review is the original site in the network, launched to offer in-depth profiles, articles, and reviews of contemporary musical artists. We have updated it several times, including a major renovation in 2013 that made the site fully responsive.
In January 2011, a classic-rock albums feature on Modern Rock Review led to Classic Rock Review, first as a section of the original site at classic.modernrockreview.com and then, in 2012, as its own domain at classicrockreview.com. Classic Rock Review reviews significant albums from the classic rock era in a systematic way. Its first years followed a five-year schedule of featured years.
Roots Rock Review officially launched in June 2016. It covers modern Americana-influenced artists as well as historical American genres, including blues, jazz, country, R&B, Gospel, soul, and early rock and roll.
The network hub at riverofrock.com brings the review sites together. In 2014, 33 Dimensions announced the hub and plans for an information and commerce website. That 2014 store was never fully implemented. Official portfolio designs for the hub and the review sites continue through 2016, 2020, and 2022. The current hub still matches the 2022 design.
Looking Ahead
Coming in 2027, the River of Rock will host an online store, artist database and advanced inter-linking between the network websites for a better overall user experience.