{"id":1060,"date":"2019-08-03T11:21:22","date_gmt":"2019-08-03T16:21:22","guid":{"rendered":"https:\/\/www.33dimensions.com\/33\/?p=1060"},"modified":"2020-03-03T07:54:41","modified_gmt":"2020-03-03T12:54:41","slug":"2016-science-of-persuasion","status":"publish","type":"post","link":"https:\/\/www.33dimensions.com\/33\/2016-science-of-persuasion\/","title":{"rendered":"The Science of Persuasion"},"content":{"rendered":"<p>6 universal principles of persuasion are outlined in the short video below from <a href=\"http:\/\/www.influenceatwork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Influence At Work<\/a>. These six principles are:  <\/p>\n<p>Reciprocity<br \/>\nScarcity<br \/>\nAuthority<br \/>\nConsistency<br \/>\nLiking<br \/>\nConsensus<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cFdCzN7RYbw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 universal principles of persuasion are outlined in the short video below from Influence At Work. These six principles are: Reciprocity Scarcity Authority Consistency Liking Consensus<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[78,105],"tags":[123,124,125,32],"class_list":["post-1060","post","type-post","status-publish","format-video","hentry","category-modern-marketing","category-tutorials","tag-persuasion","tag-principles","tag-tutorial","tag-video","post_format-post-format-video","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/posts\/1060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/comments?post=1060"}],"version-history":[{"count":2,"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/posts\/1060\/revisions"}],"predecessor-version":[{"id":1244,"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/posts\/1060\/revisions\/1244"}],"wp:attachment":[{"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/media?parent=1060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/categories?post=1060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.33dimensions.com\/33\/wp-json\/wp\/v2\/tags?post=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}