Getting Started Online

Green Traffic LightOnce you make the decision to establish a strong Web presence for your business, there are several steps that should be taken in order to build this online foundation. The process may seem a bit cumbersome or even overwhelming at first, and getting used to new technologies and fully realizing their benefits takes a little discipline and patience. However, while each business may vary on their specific requirements, the following ten items are general enough to be utilized by most business start-ups.

The first three steps should be done in this order.

1. Create and Register Your Domain Name
Establishing a domain is where your online life begins. The trick is finding one which isn’t already being utilized. If you’re lucky (like we were) you can use the dot-com of the exact name of your business. In all likelihood, you may have to be a little creative. There are many online tools for checking if a domain name is available and registering a domain is still pretty inexpensive at about $15 per year.

2. Find the Right Hosting Plan
“Hosting” is the physical location where your website will reside. While it is certainly possible to host a site on your own computer, it is not optimal in most situations because your computer would have to available to international traffic 24/7 and, without advanced security, may be vulnerable to cyber attacks. For these reasons, most small business owners will enlist a professional hosting company to host their website(s) with costs that can range widely, depending on the type of hosting. When choosing the right hosting plan, you want to get enough storage, bandwidth, adaptability, security, and performance without going overboard and incurring unnecessary costs.

3. Building Your Website
This is, by far, the most important, complex, yes stress-inducing step in establishing your online presence. There are literally a million ways to go, from companies with big names which will offer you “free” business websites (of course, they’re not really “free”) to an assortment of web design firms and freelancers. Here are some of the vast subjects which may need to be considered and/or included with your website:

  • The Message – the most important information that you want conveyed about your business, from its location and hours of operation to what service it provides and need it fulfills.
  • Branding – the logo, colors, styles, and appropriate look/feel along with any trademarks or catch phrases.
  • User Experience (UX) – a simple, concise, and consistent design throughout the website which gives the user the ability to logically navigate and find vital information.
  • Content Management – a system which allows for easy updates and additions without “breaking” the original design or UX.
  • Responsive Design – designing your website to “respond” to any screen size on any Internet-ready device by presenting the most optimal display.
  • Website Maintenance – keeping your site fresh, relevant, and secure.

Steps 4-10 can be done in any order (or all at the same time), after the first three steps have been completed.

4. Search Engine Optimization (SEO)
SEO is an ongoing process of keeping your page relevant to search engines and achieving the best search results. Each year, this process gets more and more complex as major search engines like Google constantly change their algorithms in order to produce the most valid and natural results for any searched word or phrase. Optimizing a website involves several diligent practices:

  • Solid HTML Design – the foundation of good SEO is clean and professional design. Avoid “website builder” tools if at all possible.
  • Page Title and Descriptions – succinctly describing the page’s content.
  • Use of Relevant Keywords – when posting articles to align with the page’s title and description.
  • Non-duplicated Copy – the latest search engine algorithms penalize sites for duplicated articles and page titles.
  • A Constant Stream of Fresh Content – with a site map which is updated regularly.
  • Analytics – the art of monitoring a website’s performance and making adjustments accordingly.

5. Social Networking
In today’s world, it is important for businesses to establish a presence on social media. While some dismiss social media as a fad which will soon run it’s course, there is little doubt of the advertising and awareness value of a social media presence. While Facebook and Twitter are the most popular and have the most users (so they are usually the first social media channels utilized), there are a few other technologies and techniques businesses should consider.

  • LinkedIn – many experts say LinkedIn is critical for businesses, as it connects you with other businesses. Along with your personal page on LinkedIn page, you should also establish a LinkedIn company page.
  • Google + – Google has been increasingly tying some of its SEO with its own social media channel (more on this in step #10).
  • YouTube – a free and easy way to promote your business with short (often homemade) videos. YouTube also allows most videos to easily be embedded in your website and many other social channels.
  • Local Citations – claim your physical address by registering with Yelp, Google Places, and other local search sites. Be sure to be consistent and use the same format, spelling, and syntax for your physical address (without abbreviations) wherever it is listed.

6. Email and Marketing
Recent studies have shown that, despite the meteoric rise of social media, Email marketing far surpasses any social media medium when it comes to return on investment. While this is one of the more highly regulated areas of the online experience, there are several fine services which help you manage and gather contacts and construct professional Email newsletters while keeping your company compliant with spam laws.

7. Cloud Storage
This is a relatively new but fast growing requirement for an online presence. It is important to be able to quickly and effectively share files, documents, and media using a business-oriented storage service. This is also often used as a safeguard for disaster recovery. Being so new, there are many (relatively untested) options to choose from, but some of the emerging leaders in this market include; Dropbox, Google Cloud Storage, and Carbonite.

8. Ecommerce
We’re all in business to get paid and it has become increasingly easier to accept payments online. With Ecommerce, there is a wide range of possibilities, from simple PayPal transactions to complex online shopping carts which require huge databases to function. Further, recent years have brought us great online invoicing services like Fresh Books and cool mobile credit card scanners like Square.

9. Security
This is probably the most gut-wrenching subject to think about, but also the most important. Truth is, there are less than honorable people out there who think it is good sport to prey on honest services, businesses, and consumers. While the dynamic nature of technology makes it hard to pinpoint exact measures (books have been written and will be re-written), a balanced, common sense approach should prevail.

10. Your Toolbox
This is an ever-expanding, catch-all of “other” online tools which may be beneficial to your business:

  • Surveys – attractive ways to spark interest, there are several free and low-cost services available.
  • Virtual Phone Numbers – it is getting hard to justify a traditional land line and many of us do not want to use our cell phones as official business lines. An emerging service is “virtual” phone numbers, which route customers domestically and internationally and can provide a 1-800 number.
  • CRM – A Customer Relationship Management (CRM) tool is like an electronic “Rolodex” which not only stores your contacts, but is also interactive with many other of the online tools and channels mentioned above.

Google
One more thing. While I tried to stay as general as possible with these ten items, the truth in mid-2013 is that you’ll find Google involved in most of these steps (probably all seven of the bottom steps). If you have a Gmail account, that account is now your login for Google +, Google Places, Google Maps, Google Drive, AdWords, Analytics, Webmaster Tools, YouTube, and scores of other related services (including the good ole search engine itself). While there is no doubt that this can be a great convenience (not to mention virtually free), we can only hope that competition will spread these services out in the future while maintaining the incredible technical advances of recent years.

 
~ Ric Albano

Death, Taxes, and Social Media

Facebook public launchNews broke last week that, despite bring in over a billion dollars in profit last year, Facebook owes no taxes for the year 2012. Actually, the company will be getting a refund of close to a half billion dollars. This is due to a provision in the tax law that allows companies to discharge all previous losses, from their date of inception, during the year that the company goes public, as Facebook did in 2012. However, this is not necessarily a one-time windfall as Facebook may continue to get monster tax breaks in the coming years. And Facebook isn’t the only major social media company with no federal tax liability. This week it was revealed that LinkedIn has paid no federal income tax over the past three years, in spite of an estimated $160 million in profits over that time span.

The irony here is that much smaller businesses and/or individuals who promote these large companies through their social media services get no such tax breaks. In fact, I know of fellow small business owners who are struggling to meet their tax obligations at this time. Of course, social media is just one example, as similar situations exist in all trades and industries.

Politicians try to exploit such unfairness with lofty talk of “ending tax break for millionaires and billionaires.” The richest of the rich, such as Bill Gates and Warren Buffet, often avail themselves as props for such proposals. After all, who has more to lose than the richest of the rich? And if they are in favor of higher rates, why shouldn’t we be?

But when the rubber meets the road, such as in the fiscal cliff agreement less than two months ago, these same politicians advocate that the top tax rates be raised on those who make $200,000 per year (hardly millionaires or billionaires). So the brunt of the burden is carried by the small businesses on the lower end of the spectrum and, even for those of us who don’t quite make $200K, many of our clients and customers do. As for the likes of Buffett, such rate increases make no difference because these wealthy entrepreneurs have armies of tax attorneys to offset any meager rate increase. In fact, Buffett’s Berkshire Hathaway has been fighting the I.R.S. over an estimated $1 billion in back taxes for over a decade (how many small businesses can afford to do that?).

The only real solution is to throw out the current tax system, which is loaded with loopholes for the crafty and traps for the less-connected, and replace it with a simple and straight-forward system for absolutely everyone. Such a common-sense solution will be vehemently opposed by tax attorneys and politicians who rely on the current convoluted tax system to grant special favors, but it would unleash an era of growth and certainty for everyone involved in commerce. Then even Facebook could “invest” in the infrastructure of our country.

~ Ric Albano

Sources:
NY Post
Yahoo
Mother Jones
Huffington Post

The River of Rock, Volume 1

 

33 Dimensions Newsletter
October 10, 2012

The River of RockWelcome to the debut issue of the River of Rock newsletter!

This will be the single source for the latest information on all our affiliated rock and entertainment websites. To start, we’ll publish this monthly (on the 10th of each month), but do plan on expanding our content sources and publishing frequency in the future. We’d also like to establish affiliates with more musical artists, writers, merchants, and anybody else related to this industry.

If you’d like more information on becoming an affiliate or just would like to offer some feedback , please email me at info@33Dimensions.com. I hope you enjoy this new feature.

Ric Albano
Creative Director
33 Dimensions LLC


Rock n Roll

Modern Rock ReviewToday is the 2nd anniversary of the official launch of Modern Rock Review on 10/10/10. Two years ago, the site kicked off with a first-of-its-kind profile of The Badlees, which examined their career on the 20th anniversary of their own debut EP in 1990. Since that launch, the site went on to do extensive profiles on Rush, Mark Oliver Everett, Lenny Kucinski, and Coldplay, along with many more articles, album reviews, and blogs.

Today the website also announced J.D. Cook as the new Executive Editor.

   Modern Rock Review website   Modern Rock Review on Twitter   Modern Rock Review on Google Plus    Modern Rock Review on Facebook

 
Classic Rock ReviewClassic Rock Review started off as a specialized section of Modern Rock Review in 2011 but has become its own distinct website with a clear mission. The site’s primary purpose is to review significant, historic rock albums in a systematic way, by dedicating particular periods to focus on particular feature years in rock n roll. Right now the year being featured is 1987, which will continue to be covered through October 28th with the album of the year feature on U2’s The Joshua Tree. Starting in November, the site will review albums from 1972.

1987 Album Reviews
Hysteria by Def Leppard
In the Dark by Grateful Dead
A Momentary Lapse of Reason by Pink Floyd
Kick by INXS
Tango In the Night by Fleetwood Mac
Cloud Nine by George Harrison
Appetite for Destruction by Guns n’ Roses
Big Generator by Yes

   Classic Rock Review website   Classic Rock Review on Twitter   Classic Rock Review on Google Plus   Classic Rock Review on Facebook

 
Big Blue BullfrogIf you like entertainment, movies, video games, sports, literature, philosophy, politics, and yes, music, then Big Blue Bullfrog may be the site for you. This site was started in 2007 but was revamped to its current status in the Fall of 2011, and in that year has grown to be a cultural phenomenon. The site is currently reviewing the first five Resident Evil games, in honor of the release of the sixth, and the NFL features Tuesday Morning Tailback and
The Giants Blog are published weekly.

   Big Blue Bullfrog website   Big Blue Bullfrog on Twitter   Big Blue Bullfrog on Google Plus    Big Blue Bullfrog on Facebook

 
33 Dimensions
P.O. Box 126
Highspire, PA 17034
info@33dimensions.com

 


  • Multimedia Production

    In competition for content relevance, companies and organizations are using images, graphics, and short videos as an extremely effective way to get their message out. 33 Dimensions produces original graphics and video montages which are attractive and interesting.
  • Marketing & Analytics

    For some time now, smart marketers have been using a new set of tools to monitor their markets, with the real potential being the ability to dynamically respond to analytics. Businesses can now instantly meet customer needs and explore new market opportunities.